My role
As a Senior Designer at Body&Fit, I was deeply involved in campaign work, where I led the creative and art direction for our shoots. My role was all about bringing ideas to life in a way that looked great and really spoke to our audience. I made sure that every visual element not only stayed true to our brand but also connected with our customers on a personal level. Balancing creativity with strategy was key—I loved finding that sweet spot where compelling storytelling and a fantastic customer experience came together seamlessly.
For The Love Of Sweat
The Body&Fit repositioning campaign shifted from a performance-driven message to a more inclusive celebration of fitness, sport, and well-being. I contributed to concept development, visual creation, and art direction of the photography. The goal was to inspire people of all fitness levels to embrace movement and doing their best. The visuals highlighted the brand's strong yellow colour and bold "B" shape, creating an inclusive and energetic aesthetic.
Omnichannel campaign
The campaign featured a series of three videos showcasing professional athletes, celebrating their passion and joy in sports. The campaign also included eye-catching OOH ads and a dynamic photoshoot. Together, these elements highlighted the beauty of athletic effort and the simple joy of movement.
Fit Energy
One of my favorite projects was the launch of the Fit Energy drink. I developed the visual concept for the campaign, with a strong focus on the distinctive "B" shape to reinforce brand recognition. I created the shot list and directed the photography, styling the set to ensure consistency with the campaign's concept. Additionally, I was involved in conceptualizing the storyboard for the video, ensuring that the final product stayed on-brand and aligned with our objectives. I also handled the post-production of the photography to deliver cohesive visuals.
Black Friday
Black Friday is a crucial moment for e-stores to boost visibility and drive sales. For the Body&Fit Black Friday 2023 campaign, I focused on creating a visually cohesive experience. Inspired by modern gym aesthetics, I used fluorescence and vibrant lights to highlight each product and enhance brand appeal.
The campaign achieved impressive click-through rates and a notable increase in website traffic. Consistent visual identity across all touchpoints also strengthened brand recall and fostered long-term customer loyalty.
