Recharge The Icon
The Heineken Recharge the Icon project refreshes the iconic Heineken logo by refreshing it and incorporating it into a modern pattern. This new pattern is applied across various merchandise, blending the brand’s classic elements with a contemporary twist. The campaign aims to keep the logo recognisable while giving it a fresh, dynamic look that stands out on branded products.
My role
As part of the campaign, I worked on designing the merchandise range for the APAC region. I conceptualized the use of the pattern, created mockups to showcase the designs, and prepared the release files for print production. This ensured the merchandise aligned with the campaign's refreshed visual identity and was ready for smooth production.
