Feel by KIIROO
Feel by KIIROO is a brand of personal strokers developed by the interactive pleasure toys company KIIROO.
This Line of product is made in collaboration with famous Adult Stars such as Apolonia Lapiedra, Leigh Raven, Rae Lil Black and many more. In this project, I was also responsible for art direction, about which you can read more here.
I took lead in designing web experience for this project. My role was to define the overall design vision and aesthetic for the buying experience and to ensure that the design is user-friendly, intuitive, and accessible.
Main objective
Sale of FeelStars Strokers was an incentive to buy KIIROO’s most advanced interactive product - KEON. The goal was to introduce customers to this product and make them understand how they can pair it together with their star’s personal stroker.
The process
The first step was conducting a research on the target audience and their preferences.
We carefully analysed competitors web experience and took learnings from it.
Based on the research, I conceptualised the user flow and visual design of the buying experience. It involved creating wireframes and mockups of pages, such as the main catalogue and landing pages.
The catalogue
FeelStars catalogue allowed users to easily browse through different models and learn more about each star. It was important that the catalogue is easy to search, as the collection of FeelStars would be growing.
Each element in the catalog is linked to a landing page that would introduce each performer and her stroker in more detail. On thumbnails, on hover, a customer could see the texture of stroker.
The landing page
As mentioned before, the strokers were only an incentive to buy KIIROO’s more premium product - KEON. Adult Performers, promoting their personal strokers, were directing many new customers, not yet acquainted with KIIROO’s interactive product.
Therefore, it was important information that the LP consists not only of information about the stroker and the model itself, but also has a short section introducing KEON and it’s interactive features.
Mobile first
The page was designed with mobile users as the priority, as most website traffic came from mobile. I led the design process, ensuring a responsive layout and intuitive user experience, optimizing performance and engagement across all device sizes.
