Challenge
After the Body&Fit rebrand and packaging redesign, we quickly identified a challenge: products lacked sufficient distinction both on the website and in retail stores. The uniformity in packaging design made it difficult for customers to differentiate between items, leading to reduced visibility and impact, especially in competitive retail environments.
WHAT IS WRONG WITH US?
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WHAT IS WRONG WITH US? *
Solution
To improve visibility, I focused on highlighting product flavors more prominently on the packaging. This helped products stand out better on shelves and online without deviating from the brand’s refreshed look. Additionally, I led the redesign of the pre-workout range, which had been underperforming compared to competitors. By giving the packaging a bolder, more dynamic design, we made the range more competitive while still aligning with brand standards.
Web visibility
For key products where packaging updates weren’t feasible, I created custom imagery for the website, using backgrounds that showcased the flavors and made these products stand out across the digital store.
