Campaign
For Lebara’s Back to School campaign, I focused on creating bold, energetic visuals aimed at a younger audience—kids and teens returning to school. TThe campaign used Lebara’s signature 3D text and bold colors to create a fresh, attention-grabbing look that resonated with the target demographic.
See, Think, Do
Following the “See, Think, Do” framework, the "See" phase focused on using striking visuals to attract teens. The "Think" phase emphasized Lebara’s appeal to young users, reinforcing it as a top choice for students heading back to school, while the “Do" phase encouraged immediate action through simple, direct messaging
